Marketing plans for services : a complete guide /

Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	ebrary, Inc
Other Authors:	Frow, Pennie, Payne, Adrian
Format:	eBook
Language:	English
Published:	Chichester, U.K. : Wiley, 2011.
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Service industries > Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book