Core values based brand building : institutional stakeholder's attitudes towards the Texas A&M University brand /

Research has indicated that positive and negative attitudes toward intercollegiate athletics can contribute to the perceptions of both congruency and incongruency with the established university mission and values. Core values are considered to represent philosophical viewpoints and organizational p...

Full description

Bibliographic Details

Main Author:	Hutchinson, Michael Daniel
Other Authors:	Bennett, Gregg (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2011]
Subjects:	Major kinesiology. Core Values University Branding College Athletics
Online Access:	Link to OAK Trust copy