Marketing : the basics /

Bibliographic Details
Main Author:	Moore, Karl, 1955-
Corporate Author:	ebrary, Inc
Other Authors:	Pareek, Niketh
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2009.
Edition:	2nd ed.
Series:	Basics (Routledge (Firm))
Subjects:	Marketing > Management. Marketing research. Consumer behavior > Research. Export marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book