All eyes East : lessons from the front lines of marketing to China's youth /

All eyes East : lessons from the front lines of marketing to China's youth /

Bibliographic Details
Main Author: Bergstrom, Mary
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2012.
Edition:1st ed.
Subjects:
Youth > China > Attitudes.
Youth > China > Social conditions > 21st century.
Youth > China > Economic conditions > 21st century.
Intergenerational relations > China.
Marketing > China.

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Call Number: HQ799.C5 B47 2012
 
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