Good works! : marketing and corporate initiatives that build a better world-- and the bottom line /
"Marketing guru Philip Kotler explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conduct...
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
2012.
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415 .K6246 2012eb |
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Call Number | Status | Get It |
HF5415 .K6246 2012eb | Available |