The new strategic brand management : advanced insights and strategic thinking /

"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...

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Bibliographic Details

Main Author:	Kapferer, Jean-Noël
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2012.
Edition:	5th ed.
Subjects:	Brand name products > Management. BUSINESS & ECONOMICS / Marketing / Research. Electronic books.
Online Access:	Connect to the full text of this electronic book