Political marketing in Canada /
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of th...
Other Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Vancouver :
UBC Press,
[2012]
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Subjects: |
Remote Storage
Call Number: |
JA85.2.C3 P64 2012 |
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Call Number | Status | Get It |
JA85.2.C3 P64 2012 | Available |