Sports marketing 2013 /
Main Author: | |
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Corporate Author: | |
Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Loganville, GA :
Richard K Miller & Associates,
[2012]
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Part I: Market summary - Top sports cities - Sports market segments - Advertising & sponsorships - Concessions - Fantasy sports - Game promotions - Licensing - Memorabilia - Participation & recreation - Sporting goods - sports fans - Sports management - Sports travel - Stadiums & arenas - Ticketing - Part II: Sports media - Sports television broadcasting - Sports radio - Sports periodicals - Newspaper sports sections - Sports online - Mobile - Part III: Professional League sports - Major League baseball - National Basketball Association - National Football League - National Hockey League - Major League Soccer - Women's National Basketball Association - Professional Lacrosse - Arena Football League - Minor League Sports Part IV: Individual sports - Cycling - Golf - Tennis - Part V: Motorsports - Indycar - Nascar - Auto racing circuits - Motocross - Supercross Part VI: Fighting Sports, etc.