Unconscious branding : how neuroscience can empower (and inspire) marketing /

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers devel...

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Bibliographic Details
Main Author: Van Praet, Douglas
Format: Book
Published: New York : Palgrave Macmillan, 2012.
Edition:First edition.

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HF5415.32 .V36 2012
Call Number Status Get It
HF5415.32 .V36 2012 Available