Direct-to-Consumer Advertising of Prescription Drugs.
Examines issues related to pharmaceutical industry practice of promoting prescription drugs through direct-to-consumer (DTC) advertising. Describes growth in spending on DTC prescription drug advertising and impact of DTC advertising. Profiles current DTC advertising situation and covers related iss...
Corporate Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
[Place of publication not identified] :
[publisher not identified],
2009.
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Series: | U.S. Congressional Research.
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
CRS-2009-DSP-0424 |
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Call Number | Status | Get It |
CRS-2009-DSP-0424 | Available |