Marketing the moon : the selling of the Apollo lunar program /
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had...
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Format: | Book |
Language: | English |
Published: |
Cambridge, Massachusetts :
MIT Press,
[2014]
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Subjects: |
Evans: Library Stacks
Call Number: |
TL789.8.U6 A58156 2014 |
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Call Number | Status | Get It |
TL789.8.U6 A58156 2014 | Available |