Standing room only : marketing insights for engaging performing arts audiences /

First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the nation, Sta...

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Bibliographic Details

Main Author:	Bernstein, Joanne Scheff, 1945- (Author)
Other Authors:	Kotler, Philip
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Edition:	Second edition.
Subjects:	Performing arts > Marketing. PERFORMING ARTS / Business Aspects. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Multilevel.