Pathways to public relations : histories of practice and profession /

"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20t...

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Bibliographic Details

Corporate Author:	Ebook Library
Other Authors:	St. John, Burton, 1957-, Lamme, Margot Opdycke, L'Etang, Jacquie
Format:	eBook
Language:	English
Published:	New York : Routledge, 2014.
Edition:	1 Edition.
Series:	Routledge new directions in public relations and communication research.
Subjects:	Public relations. BUSINESS & ECONOMICS / General. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Industries / Media & Communications Industries. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book