The marketing performance blueprint : strategies and technologies to build and measure business success /

Bibliographic Details
Main Author:	Roetzer, Paul, 1978-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Subjects:	Marketing > Management. Strategic planning. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book