Online channel integration : value creation and customer reactions in online and physical stores /

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, b...

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Bibliographic Details

Main Author:	Binder, Jochen, 1971-
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Dordrecht : Springer, 2014.
Subjects:	Internet marketing. Customer relations. Marketing research. Electronic commerce. Customer loyalty. Electronic books.
Online Access:	Connect to the full text of this electronic book