All thumbs : mobile marketing that works /
With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take...
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2014.
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Subjects: |
BLCC: Stacks
Call Number: |
HF5415.1265 .K392 2014 |
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Call Number | Status | Get It |
HF5415.1265 .K392 2014 | Available |