Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...
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Format: | eBook |
Language: | English |
Published: |
London ; Philadelphia :
Kogan Page,
2014.
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Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415.1265 .R688 2014eb |
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Call Number | Status | Get It |
HF5415.1265 .R688 2014eb | Available |