Evaluation in advertising reception : a socio-cognitive and linguistic perspective /
"Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources trigg...
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2014.
|
Subjects: |
Evans: Library Stacks
Call Number: |
P96.M36 B85 2014 |
|
---|---|---|
Call Number | Status | Get It |
P96.M36 B85 2014 | Available |