Vertical cooperative advertising in supply chain management : a game-theoretic analysis /

Bibliographic Details

Main Author:	Aust, Gerhard (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cham : Springer, [2014]
Series:	Contributions to management science.
Subjects:	Business logistics. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book