Advertising account planning : planning and managing an imc campaign /

Bibliographic Details
Main Authors:	Kelley, Larry D., 1955- (Author), Jugenheimer, Donald W. (Author)
Format:	Book
Language:	English
Published:	Armonk, New York : M.E. Sharpe, [2015]
Edition:	Third Edition.
Subjects:	Advertising. Advertising > Management. Advertising campaigns.