Measuring advertising effectiveness /

"This book brings together the most up-to-date information about: 1. Measurement of advertising messages (Part One) 2. Measurement of advertising media (Part Two) In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical...

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Bibliographic Details
Main Author: Lucas, Darrell Blaine, 1902-1995
Other Authors: Britt, Steuart Henderson, 1907-1979
Format: eBook
Published: New York : McGraw-Hill, [1963]
Series:McGraw-Hill series in marketing and advertising.
Online Access:Connect to the full text of this electronic book


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Call Number: HF5813.U6 L8 1963
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HF5813.U6 L8 1963 Available