Measuring advertising effectiveness /

"This book brings together the most up-to-date information about: 1. Measurement of advertising messages (Part One) 2. Measurement of advertising media (Part Two) In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical...

Full description

Bibliographic Details

Main Author:	Lucas, Darrell Blaine, 1902-1995
Other Authors:	Britt, Steuart Henderson, 1907-1979
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, [1963]
Series:	McGraw-Hill series in marketing and advertising.
Subjects:	Advertising > United States. Advertising as Topic. Publicité > Taux de rendement. Reclame. Effectenonderzoek. Publicité > États-Unis. Werbewirkung. Advertising. United States. Electronic books.
Online Access:	Connect to the full text of this electronic book