Psychology for advertisers /

"This is a book on psychology for advertisers. It is written with due consideration for the needs of the student and practical reader who is searching for information to be used in advertising practice or in any phase of business. The aim of the book is to present the theoretical, though scient...

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Bibliographic Details
Main Authors: Lucas, Darrell Blaine, 1902-1995, Benson, Charles E. (Charles Emile), 1881- (Author)
Corporate Author: American Psychological Association
Format: eBook
Published: New York ; London : Harper and Brothers, 1930.
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Call Number: HF5822 .L8 1930
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HF5822 .L8 1930 Available