Psychology for advertisers /

"This is a book on psychology for advertisers. It is written with due consideration for the needs of the student and practical reader who is searching for information to be used in advertising practice or in any phase of business. The aim of the book is to present the theoretical, though scient...

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Bibliographic Details

Main Authors:	Lucas, Darrell Blaine, 1902-1995, Benson, Charles E. (Charles Emile), 1881- (Author)
Corporate Author:	American Psychological Association
Format:	eBook
Language:	English
Published:	New York ; London : Harper and Brothers, 1930.
Subjects:	Advertising. Psychology, Applied. Electronic books.
Online Access:	Connect to the full text of this electronic book