Internet marketing and big data exploration /
The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining...
Main Author: | Chaston, Ian |
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Format: | Book |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2015.
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Subjects: |