Advertising psychology and research : an introductory book /

"This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are i...

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Bibliographic Details
Main Authors: Lucas, Darrell Blaine, 1902-1995, Britt, Steuart Henderson, 1907-1979 (Author)
Format: eBook
Published: New York : McGraw-Hill, 1950.
Edition:1st ed.
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Call Number: HF5822 .L78
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