Advertising psychology and research : an introductory book /

"This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are i...

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Bibliographic Details

Main Authors:	Lucas, Darrell Blaine, 1902-1995, Britt, Steuart Henderson, 1907-1979 (Author)
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, 1950.
Edition:	1st ed.
Subjects:	Advertising. Advertising > Research. Advertising > Psychological aspects. Reclame. Propaganda (Aspectos Psicologicos) Electronic books.
Online Access:	Connect to the full text of this electronic book