Value-based marketing strategy : pricing and costs for relationship marketing /

Value-based marketing strategy : pricing and costs for relationship marketing /

Bibliographic Details
Main Author: López Arrázola, Santiago (Author)
Format: Book
Language:English
Published: Wilmington, Delaware, United States ; Malaga, Spain : Vernon Press, [2014]
Series:Series in business & finance.
Subjects:
Relationship marketing.
Value.
Pricing.

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HF5415.55 .L6613 2014
 
Call Number Status Get It
HF5415.55 .L6613 2014 Available