Destination benchmarking : concepts, practices and operations /

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport s...

Full description

Bibliographic Details
Main Author: Kozak, Metin, 1968- (Author)
Format: eBook
Language:English
Published: Wallingford, Oxfordshire, UK : CABI, 2004.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Overview of Benchmarking Theory
  • Evaluating Benchmarking Studies in Tourism
  • Towards Destination Benchmarking
  • Measures of Destination Benchmarking
  • Internal Destination Benchmarking
  • External Destination Benchmarking
  • Generic Destination Benchmarking
  • Data Collection and Analysis
  • Destination Benchmarking : Characteristics and Limitations
  • Conclusion.