Product Variety Management : Research Advances /

The proliferation of new products has become a common phenomenon in today's business world. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies that expand their product and service varieties now face a new set of...

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Bibliographic Details

Main Author:	Ho, Teck-Hua
Corporate Author:	SpringerLink (Online service)
Other Authors:	Tang, Christopher S.
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 1998.
Series:	International series in operations research & management science ; 10.
Subjects:	Economics. Industrial management. Marketing. Operations research. Electronic books.
Online Access:	Connect to the full text of this electronic book