Consumer marketing 2016-2017 /

Consumer marketing 2016-2017 /

Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author: Richard K. Miller & Associates (Author)
Format: eBook
Language:English
Published: Loganville, GA : Richard K. Miller & Associates, [2016]
Edition:Fourth edition.
Series:RKMA market research handbook series.
Subjects:
Marketing > United States.
Marketing > United States > Statistics.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Marketing.
United States.
Electronic books.
Statistics.
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Call Number: HF5415.1 .M55 2016eb
 
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HF5415.1 .M55 2016eb Available