Frontline - Generation Like.

Thanks to social media, today's teens are able to directly interact with their culture--artists, celebrities, movies, brands, and even one another--in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE co...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Target marketing. Teenage consumers. Mass media and teenagers. Internet videos. Nonfiction films. Documentary films.
Online Access:	Connect to this streaming video