The Psychology Behind Today's Advertising.
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind...
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Format: | Video |
Language: | English |
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[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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Online Access: | Connect to this streaming video |
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