The marketing mix at Cadbury's.
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To...
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Format: | Video |
Language: | English |
Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2014.
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Subjects: | |
Online Access: | Connect to this streaming video |
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