The marketing series. promotion. 7, The marketing mix :
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
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Format: | Video |
Language: | English |
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[San Francisco, California, USA] :
Kanopy Streaming,
2014.
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Online Access: | Connect to this streaming video |
Internet
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