Pre-suasion : a revolutionary way to influence and persuade /

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Bibliographic Details

Main Author:	Cialdini, Robert B. (Author)
Format:	Book
Language:	English
Published:	New York : Simon & Schuster, 2016.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	Influence (Psychology) Persuasion (Psychology)