Reading Shenbao : Nationalism, Consumerism and Individuality in China 1919-37 /

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attit...

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Bibliographic Details
Main Author: Tsai, Weipin (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
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Call Number: JC311 .T735 2010
 
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JC311 .T735 2010 Available