The 12 powers of a marketing leader : how to succeed by building customer and company value /

Bibliographic Details

Main Authors:	Barta, Thomas (Author), Barwise, Patrick (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Education, [2017]
Edition:	First edition.
Subjects:	Marketing. Customer relations. Leadership. BUSINESS & ECONOMICS / Marketing / General.