Advertising as Multilingual Communication /

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base,...

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Bibliographic Details

Main Author:	Kelly-Holmes, Helen (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:	Business and Management. Communication Studies. Corporate Communication/Public Relations. Cultural Studies. Language Teaching. Marketing. Sociolinguistics. Business. Communication. Culture > Study and teaching. Language and languages > Study and teaching. Popular culture > Study and teaching. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book