Japanese Consumer Dynamics /
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
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Format: | eBook |
Language: | English |
Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2011.
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Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415.33.J3 J373 2011 |
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Call Number | Status | Get It |
HF5415.33.J3 J373 2011 | Available |