What is netnography? /

The speaker defines netnography as an adaptation of ethnography for the online world, for the requirements of online communities and online cultures.

Bibliographic Details

Main Author:	Kozinets, Robert V., 1964-
Format:	Video
Language:	English
Published:	[Thousand Oaks, Calif.] : [SAGE], 2011.
Subjects:	Ethnology > Computer network resources. Ethnology > Research. Internet videos.
Online Access:	Connect to the full text of this online resource