Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA /

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988...

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Bibliographic Details

Main Author:	Hopkins, Gary (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Business Strategy/Leadership. International Business. International Economics. Management. Marketing. Popular Science in Sports. Business. International business enterprises. International economic relations. Leadership. Sports. Electronic books.
Online Access:	Connect to the full text of this electronic book