Persuasion and Athlete Endorsements : the Influence of Advertising Appeals on Consumer Perceptions of the Advertisement, Endorser, and Brand /

The use of athlete and celebrity endorsements is an effective marketing strategy for companies attempting to break through the advertising clutter and increase the visibility of their brands. Unfortunately, much of the research on celebrity endorsements has focused on how celebrities influence consu...

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Bibliographic Details

Main Author:	Hodge, Courtney McCrocklin (Author)
Other Authors:	Walker, Matthew B. (Matthew Benjamin) (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Texas] : [Texas A & M University], [2015]
Subjects:	Major Kinesiology. Athlete endorsements Advertising appeals Athlete branding Consumer behavior Emotional responses
Online Access:	Link to OAK Trust copy