60 minutes. There's no business like shoe business /

Investigates the recruitment practices of Nike and Adidas as they go after young basketball players in hope of finding the next Michael Jordan to promote their new sneakers. Promising children are showered with sneakers and clothing, recruited on to teams owned by Nike or Adidas, and even directed t...

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Bibliographic Details

Other Authors:	Bourne, Alden (Producer), Hartman, Rome (Producer), Stahl, Lesley (Reporter)
Format:	Video
Language:	English
Published:	New York, NY : Columbia Broadcasting System, 2002.
Subjects:	High school athletes > Recruiting. Sporting goods industry > Marketing. Sports sponsorship > United States. United States. New York (State) > New York. Italy. Internet videos. Television news programs.
Online Access:	Connect to this streaming video (Alexander Street Press)