Wayne Meichner lecture : Polo Ralph Lauren and fashion industry. Brand positioning /

This reference video, produced by Prendismo, features Wayne Meichner discussing brand positioning.

Bibliographic Details

Corporate Author:	Prendismo (Firm) (Producer)
Other Authors:	Meichner, Wayne (Speaker)
Format:	Video
Language:	English
Published:	Ithaca, NY : Prendismo, 2007.
Series:	International business online (video)
Subjects:	Ralph Lauren Corporation. Branding (Marketing) Internet videos. Filmed lectures.
Online Access:	Connect to this streaming video (Alexander Street Press)