Brand fans : lessons from the world's greatest sports brands /

Bibliographic Details
Main Author:	Smith, Aaron, 1972- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2017]
Subjects:	Branding (Marketing) Brand loyalty > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book