Advances in Advertising Research VIII : challenges in an sge of dis-engagement /

Bibliographic Details
Corporate Authors:	International Conference on Research in Advertising University of Ljubljana, ProQuest (Firm)
Other Authors:	Zabkar, Vesna, Eisend, Martin
Format:	Conference Proceeding eBook
Language:	English
Published:	Wiesbaden, Germany : Springer Gabler, [2017]
Series:	Research (Wiesbaden, Germany)
Subjects:	Advertising > Research > Congresses. Electronic books.
Online Access:	Connect to the full text of this electronic book