Advances in Advertising Research VIII : challenges in an sge of dis-engagement /

Advances in Advertising Research VIII : challenges in an sge of dis-engagement /

Bibliographic Details
Corporate Authors: International Conference on Research in Advertising University of Ljubljana, ProQuest (Firm)
Other Authors: Zabkar, Vesna, Eisend, Martin
Format: Conference Proceeding eBook
Language:English
Published: Wiesbaden, Germany : Springer Gabler, [2017]
Series:Research (Wiesbaden, Germany)
Subjects:
Advertising > Research > Congresses.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"European Advertising Academy."
Ljubljana, the European Green Capital 2016, was the venue for the 15th ICORIA conference, hosted by the University of Ljubljana, aculty of Economics, in June/July, 2016.
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9783658187316
365818731X