Advertising diversity : ad agencies and the creation of Asian American consumers /

Bibliographic Details
Main Author:	Shankar, Shalini, 1972- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Durham ; London : Duke University Press, 2015.
Subjects:	Advertising > Social aspects > United States. Asian American consumers > United States. Asian Americans > Race identity > United States. Stereotypes (Social psychology) in advertising > United States. Advertising agencies > United States. Minorities in advertising > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book