Marketing management.

Professor Ruth Bolton discusses the meaning and significance of marketing. She explains how marketing has changed due to technology and other new innovations. She also talks about where marketing research is headed in the future.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video experts.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video