Content is king, distribution is queen, and it's a matriarchy!.

Julie Krueger, Retail Industry Director at Google, delivers a keynote presentation at the 2015 AMA Annual Conference. She shows that the success of online marketing and viral videos are rarely accidental.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video forum.
Subjects:	Internet marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video