Engineering serendipity : the future of individualized loyalty and engagement.

Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companie...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video forum.
Subjects:	Customer loyalty. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video