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|a 362.196398
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|a Thomas, Jane,
|e author.
|0 http://id.loc.gov/authorities/names/n86812175
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| 245 |
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|a Liverpool's challenge :
|b using social marketing to address obesity /
|c Jane Thomas.
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| 264 |
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|a [London] :
|b SAGE,
|c 2016.
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| 300 |
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|a 1 online resource :
|b illustrations (black and white, and colour).
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|a SAGE knowledge. Cases
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| 500 |
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|a Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). Liverpool's Challenge: Using Social Marketing to Address Obesity. In Social marketing casebook (pp. 77-88). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.
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| 520 |
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|a Liverpool's Primary Care Trust (PCT) initiated a strategy in 2008 to encourage healthy eating habits and end obesity. After incorporating strong social media strategies, it launched a 15-month programme that took the form of a challenge to people in Liverpool to collectively pledge to lose a million pounds (in weight). In order to design the programme, several behavioural theories were used to a selected segmented audience, and CRM (Customer Relationship Management) techniques helped collect and analyse peoples' lifestyle choices.
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| 588 |
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|a Description based on online resource; title from home page (viewed on April 8, 2016).
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| 650 |
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|a Weight loss
|x Social aspects
|z England
|z Liverpool
|v Case studies.
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| 650 |
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|a Social marketing
|v Case studies.
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| 650 |
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|a Obesity
|x Social aspects
|z England
|z Liverpool
|v Case studies.
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| 655 |
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|a Electronic books.
|2 local
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| 710 |
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|a Sage Publications.
|0 http://id.loc.gov/authorities/names/n82029394
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| 830 |
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|a SAGE knowledge. Cases.
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| 856 |
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|u http://proxy.library.tamu.edu/login?url=http://sk.sagepub.com/cases/liverpools-challenge-using-social-marketing-to-address-obesity
|z Connect to the full text of this electronic book
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|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
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| 998 |
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